Privacy Policy

01. Introduction

This online store is operated by ALVORIX LTD, a private limited company registered in England and Wales under company number 17523754.

ALVORIX LTD is responsible for determining how and why personal information is processed for its retail operations, subject to the roles of our service providers and other independent data controllers.

We aim to process personal information fairly, lawfully and transparently, in accordance with applicable data protection legislation, including the UK GDPR and, where applicable, the EU GDPR.

For privacy inquiries, please contact: support@alvorix.com .

02. Information We Collect

We collect personal information when necessary to provide our ecommerce services and operate our website.

Contact Information

• Full name
• Email address
• Billing and shipping address
• Telephone number, if provided

Order & Transaction Information

• Products purchased
• Order numbers and purchase history
• Delivery and tracking information
• Payment status and transaction details
• Returns and refund information

Technical & Website Information

Depending on the technologies enabled on our store, technical information may include:

• IP address
• Browser and device information
• Website usage and interaction data
• Cookie and similar identifiers
• Approximate location derived from IP

Customer Communications

When you contact us, we may process the information you provide, including messages, order references and supporting documents, to address your inquiry.

03. How We Use Your Information

We process personal information for the following purposes, where relevant to your interactions with us:

• Processing and managing customer orders.
• Arranging shipping and delivery.
• Providing order notifications and customer support.
• Handling returns, complaints and refund requests.
• Preventing fraud and protecting our website and transactions.
• Meeting legal, accounting and tax requirements.
• Improving website performance and customer experience where permitted by law.
• Sending marketing communications where permitted and in accordance with your preferences.

We will not use your personal information for an incompatible purpose without an appropriate legal basis and any required notification.

04. Legal Bases for Processing

Under applicable data protection law, our legal bases for processing personal information may include:

Performance of a Contract

To process purchases, arrange delivery, provide order support and fulfil our obligations to customers.

Legal Obligations

To comply with applicable accounting, tax, regulatory and other legal requirements.

Legitimate Interests

Where permitted and appropriately balanced against your rights, to maintain website security, prevent fraud, resolve disputes and improve business operations.

Consent

Where consent is required, including for certain non-essential cookies, personalised advertising or marketing activities.

You may withdraw your consent at any time where processing is based on consent. Withdrawal does not affect processing lawfully carried out before withdrawal.

05. Payment Processing & Security

Available payment methods are displayed during checkout. Payments are handled using payment processing services integrated with our store.

Payment service providers may process the information required to authenticate, authorise and complete transactions, as well as prevent payment fraud.

We may receive transaction records, payment confirmation, payment method details in limited form, and refund information necessary for order administration.

We take reasonable steps to protect personal information and work with service providers that offer appropriate safeguards. No internet transmission or storage system can be guaranteed to be completely secure.

06. Shopify & Third-Party Providers

Our online store is hosted by Shopify, which provides ecommerce technology used to operate our website and manage orders.

Shopify processes certain personal information when visitors interact with our store, including when browsing products and completing purchases.

Depending on our activated Shopify features and your privacy choices, Shopify may also process information to provide enhanced services informed by interactions with Shopify and other merchants.

For more information, see Shopify's Consumer Privacy Policy .

You can also learn about Shopify privacy choices at Shopify Privacy Portal .

Other Service Providers

We may share necessary personal information with providers involved in fulfilling and supporting your purchase, such as:

• Ecommerce hosting providers
• Payment service providers
• Shipping and logistics providers
• Customer support services
• Fraud prevention services
• Analytics and advertising providers, where enabled and legally permitted

We may also disclose information where required by law or to protect legal rights.

07. Cookies & Tracking Technologies

Our website uses, or may use, cookies and similar technologies to support ecommerce operations, remember preferences and understand website activity.

Essential Cookies

Used for functions such as shopping carts, checkout, website security and session management.

Analytics Cookies

Where enabled, these help measure website activity and understand how visitors interact with the store.

Marketing Cookies

Where enabled, these may support advertising measurement and relevant advertising experiences.

Where required by law, non-essential cookies and similar tracking technologies require your consent.

You can manage your choices through the cookie preference controls made available on our store, where configured, or through your browser settings.

Blocking essential cookies may affect certain website features, including checkout.

08. Marketing Communications

We may send promotional emails or other marketing communications where you have provided the required consent or where another lawful permission applies.

You can unsubscribe from marketing communications using the unsubscribe option provided in the communication or by contacting our support team.

Transactional communications, including order confirmations and important delivery updates, are separate from optional marketing messages.

09. Data Retention

We retain personal information only for as long as necessary for the purposes for which it was collected, subject to applicable legal requirements.

Retention is determined by factors including:

• The duration of the customer relationship.
• The need to fulfil outstanding orders.
• Accounting and tax record obligations.
• Fraud prevention and security requirements.
• Applicable legal claims and dispute periods.

When retention is no longer required, personal information will be deleted, anonymised or otherwise handled in accordance with applicable law.

10. International Data Transfers

Because our website relies on international ecommerce technology, payment and logistics services, personal information may be processed in countries outside the United Kingdom or European Economic Area.

Where international transfers are subject to UK GDPR, EU GDPR or similar laws, appropriate legal transfer mechanisms and safeguards must be applied where required.

These may include recognised adequacy arrangements or approved contractual protections, as applicable to the relevant transfer.

11. Your Privacy Rights

Depending on your location and applicable law, you may have the right to:

• Request access to your personal information.
• Request correction of inaccurate information.
• Request deletion of personal information in certain circumstances.
• Request restriction of certain processing.
• Object to certain processing activities.
• Request data portability where applicable.
• Withdraw previously given consent.
• Exercise applicable rights relating to automated decision-making.

We may need to verify your identity before fulfilling certain requests to help protect your information.

We will respond within the time limits required by applicable law. Certain legal exceptions may apply.

Shopify also provides information and controls relating to its own processing activities through its Privacy Portal .

12. Children's Privacy

Our online store is intended for general retail customers and is not specifically directed at children.

If you believe that a child has provided personal information in circumstances that require parental consent or other legal protection, please contact us so that we can review the matter.

13. Third-Party Websites

Our website may contain links to external websites or services operated by third parties.

Their privacy practices may differ from ours. We encourage you to review the applicable privacy policies before providing personal information.

14. Changes & Privacy Complaints

We may update this Privacy Policy to reflect changes in our business operations, legal requirements or data processing practices.

The effective update date will be displayed at the top of this page. Where required, we will notify customers of material changes.

If you have a privacy concern or complaint, please contact us first: support@alvorix.com .

Where applicable, you also have the right to complain to a data protection authority. In the United Kingdom, this is the Information Commissioner's Office (ICO) .

Individuals in other jurisdictions may be entitled to contact their competent data protection authority.